Our Founder | Our Roots

Ray Mutchler, the founder of ROI Consulting, began his sales development business in 2004 as a member of the Sandler Sales Institute. In the last 15 years he has trained sales professionals in every industry and across the country; from software giants in Silicon Valley to manufacturing companies in Western Pennsylvania. 

Although “sales” as an idea hasn’t changed much in the past 150+ years, the last 15 have definitely affected the landscape. People are much more research oriented and far better informed today than at any other time in the world’s existence. With so much information at their fingertips and the ability to shop anonymously, they are also much more skeptical of salespeople. 

To meet this increasingly difficult challenge, Ray has become instrumental in teaching his clients how to develop a repeatable, consistent process to reach, forecast and win targeted deals. He does this by keeping up with the ever changing habits of sophisticated buyers and by constantly developing new activities to reach those decision makers. 

A canned program is just not going to be effective in today’s business environment. That is why our proven approach combines custom content with tailored training.  At ROI we make sure that our clients' sales force and their management are on the same page when it comes to their “go to market” process.  This allows sales people, teams and managers to find their voice and become comfortable with the techniques and strategies that best suit their niche market. 


ROI Consulting delivers results than not only meet, but exceed the expectations of our clients. Find out how we can help your business today. 


A Few of Our Clients


Premier, Inc., Toll Brothers, State Farm, PNC Investments, 1105 Media Inc., Morgan Stanley, SwingCity Sports, Robert Morris University, EMI Sales, 

Knichel Logistics, Darko Inc,  Kievit Silbaugh Attorneys at Law, 

Midwestern Sales Company, PeopleKeys, TMG Associates, JEEMCO, BRA-VOR, McGill-Power Bell, Cincinnati Metal Fabrication, Starn Tool, Whirley-DrinkWorks!, Koerber Logistics, Eagle Rental Purchase